The Freelance Revolution

Just over a month ago, Mary Meeker of Silicon Valley venture capital firm Kleiner Perkins published her globally-anticipated Internet Trends Report. It covers everything from mobile to commerce to competition between tech giants.

She chronicles the growth of the internet and how it transformed almost every industry.

It is curious to see impact of the internet on the employment industry, in particular the major changes in the way people work.

Employees crave and increasingly expect more work flexibility. A recent study showed that 51% of employees would change jobs to have a more flexible work schedule, and that 35% would move to a new firm if it allowed them to work remotely.

The freelance workforce is growing in numbers every day, 3X faster than the total workforce.
Connected technology is definitely helping make freelance work easier to find. In fact, 77% of freelancers agreed with this statement, versus 69% of freelancers just three years ago.

Platforms like Upwork, WeWork, Uber, Etsy and Kickstarter, and growing social media exposure, make it much easier for freelancers to find exactly what they want to do, and to be discovered by people in need of their talent. Of course, communications technology also make it easier for freelancers to work remotely.

Talent platforms are growing globally, and according to an Intuit report there are 6.8 million people on freelance sites this year versus 5.4 million in 2017 and only 2.4 million in 2015.

We are in the middle of a freelance revolution. A global study by Toptal showed that 91% of organisations already employed freelancers, and that 79% planned to increase the number of freelancers they employ.

We have no doubt freelancing will continue to grow and will become the “normal workforce” very soon. Those businesses who embrace this change, set the table for the future.

BIND don’t just recognise the ‘where’ and the for ‘whom’. The question we are most interested in is the ‘what’.

Feedback from our digital freelance network highlighted the following:

A specialist enters career in digital marketing because they like the detail. Sadly, as you climb the ladder of a digital agency you relinquish the detail, and your ‘what’ becomes management & sales.

The result?..

Another digital specialist working freelance, working with clients they want to work with, on campaign delivery rather than writing decks for clients and being rolled out for pitches...

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